Janet, a “kiwi” (New Zealander) with a Latin heart, has dedicated her entire professional life to the inbound tourism sector in New Zealand and holds a profound passion for European and Latin American cultures.

With years of experience in the Inbound tourism industry, Janet’s leadership ensures that Pure Pacific maintains its commitment to excellence, sustainability, and customer satisfaction.

She was the founder of a major inbound tour operator and has always specialized in the markets of Europe and Latin America. She speaks Spanish and other European languages. After a break, she pursued other types of work still within the tourism sector, including sales manager for a major hotel chain and the opportunity to work for FIFA organizing accommodation for the Women’s World Cup held in New Zealand and Australia this year.

After finishing with FIFA, Janet realized that inbound tourism remains her great passion. She loves getting to know the preferences of each client in order to design the perfect trip for them.

With a deep-rooted love for travel and a keen eye for detail, Janet founded Pure Pacific with the vision of working with agents to provide travellers with authentic and immersive experiences in New Zealand and beyond.

Ana is Spanish and arrived in New Zealand in 2005. Since then, she has worked in the tourism sector, gaining extensive experience and knowledge of the destination. Specializing in travel arrangements both for groups and individuals, she recently obtained her Master’s degree in Management focused on Tourism Marketing from Massey University in Auckland.

Throughout all these years, Ana has forged close relationships with New Zealand suppliers and agents all over the world. Her great passion is to showcase New Zealand and the South Pacific as an exceptional destination and to provide impeccable service to travel agents so that their clients have an unforgettable experience in this wonderful part of the world.

New Zealand is a place of indescribable scenic beauty, with a fascinating Māori culture and an innate commitment by its inhabitants to practice “Manaakitanga,” which means welcoming all travellers who visit us.

With an intimate knowledge of New Zealand’s hidden gems and local secrets, Ana designs personalised experiences that showcase the best of what this beautiful country has to offer, ensuring that your journey is nothing short of extraordinary.

Florencia Lizarazu is an innovative, responsible, and charismatic individual who is deeply passionate about her work.

In her previous role at Tourism New Zealand, she achieved significant personal and professional growth, successfully positioning the destination within the Argentinean market and expanding her expertise to other Latin American markets. With 16 years of experience in the tourism industry, Florencia has served in various capacities including Account Manager, Market Development and Product Manager, Event Organizer, and Group Coordinator.

Throughout her career, she has cultivated strong relationships with tour operators and travel agencies. Her passion for travel in natural, having visited over 45 countries, she has had the opportunity to immerse herself in diverse cultures and engage with local communities.

Despite her extensive travels, Florencia’s heart remains devoted to New Zealand. This deep connection has led her to join Pure Pacific, where she shares her knowledge and supports those interested in exploring the wonders of Aotearoa.

Danielle, a lifelong resident of New Zealand, embodies the spirit and essence of Aotearoa. After completing a prestigious degree in Travel and Tourism in Auckland, she embarked on her career in 2012, dedicating herself to crafting exceptional journeys for discerning travellers from around the globe.

With an unwavering passion for exploration and more than a decade of expertise in the luxury travel sector, Danielle has become a trusted curator of bespoke itineraries throughout New Zealand and the idyllic South Pacific Islands. Her deep-rooted knowledge, meticulous attention to detail, and intuitive understanding of her clients’ desires allow her to design immersive experiences that are both authentic and extraordinary.

Thanks to her longstanding relationships with premium suppliers and exclusive partners across the country, Danielle ensures every element of the journey is flawlessly orchestrated — delivering seamless, elegant, and unforgettable escapes. 

Johan Rejhagen is Pure Pacific’s representative in Scandinavia and the founder of JR Travel & Tourism, a travel representation company based in Stockholm, Sweden.

With many years of experience in the travel industry, Johan has held CEO roles in four different companies and has worked in senior positions across marketing, product development, sales, and events. His strong background and broad perspective make him a valuable connection between Scandinavian travel advisors and the South Pacific region

Johan has also worked as a Product Manager for New Zealand, Australia, and the South Pacific — destinations he knows well and continues to promote with genuine enthusiasm.

New Zealand, in particular, holds a special place in Johan’s heart. From his very first visit, he was captivated by its breathtaking landscapes, warm hospitality, and unique cultural richness — a love that continues to guide his work to this day.

With a well-established network across the Scandinavian travel trade and a reputation for excellence, Johan is proud to represent Pure Pacific. His commitment ensures that travel partners across the region receive world-class support, insightful destination knowledge, and bespoke solutions tailored to inspire unforgettable journeys to the South Pacific.

Based in Spain, Eva and the team at The Travel Brand Curator bring Pure Pacific to life in the vibrant Spanish market through a bespoke and meticulously crafted strategy. By tailoring each approach uniquely to each partner, they ensure that our brand resonates with the target audience, at the most opportune moment, delivering a compelling and authentic narrative.

With over two decades of distinguished experience representing elite airlines, luxury cruise lines, prestigious hotel collections, and premier destination management companies, our accomplished team expertly curates and implements locally nuanced strategies that elevate brand presence, foster enduring trust, and drive exceptional, measurable success.